Consulting

Effective corporate strategy and portfolio management

A corporate strategy is a long-term plan to keep a deliverable organization on track. An effective corporate strategy brings together goals and actions to compete successfully. It determines how resources are deployed to capitalize on market opportunities and overcome challenges. A clear strategy helps to make decisions that are comprehensible and sustainable. But how is an effective corporate strategy created? How can portfolio management help?

What is an effective corporate strategy?

A corporate strategy comprises several key elements that work together to create a deliverable organization. It ensures that the organization is working on the right things. To implement a corporate strategy effectively, customers, employees and market competitors must be taken into account.

An effective strategy for delivery-capable organizations is also designed to be dynamic and is inspected and adapted at regular intervals to meet the constantly changing requirements of the market. We use 9 success factors for this design.

9 success factors for your effective corporate strategy

With an effective corporate strategy, they work on the right things. It builds on 9 success factors and makes the strategic approach of delivery-capable organizations understandable and comprehensible for their employees. 


Together with our consultants, we work with you to develop an effective corporate strategy. In doing so, we integrate agile formats that enable you to react regularly to changes and adapt your strategy accordingly. We deliver them:


1. clear vision and mission 
2. target-oriented planning
3. Know the market
4. Emphasize uniqueness
5. Maintain customer focus
6. Colloborative portfolio management
7. Balance resources
8. Involve employees

9. Ensuring sustainability

1. clear vision 
and mission

Together, we formulate an inspiring vision and a clear mission that defines the "why" and the "what" of the company and engages your employees.

A team stands in front of a planning wall while one person explains something

2. target-oriented planning

For targeted planning, we work on specific, measurable, achievable, relevant and time-bound goals. Objective Key Results that are aligned with the corporate strategy.

People discuss a market analysis at the table

3. know the market

In order to assert yourself on the market, it is important to understand your market competitors and to consider the current opportunities and risks of the market. We integrate our analysis results into your strategy.

4. emphasize uniqueness

We help you to clearly highlight your uniqueness compared to your competitors and to further optimize it through suitable internal working methods .

5. maintain customer focus

The customer is always the focus of all decisions. Through targeted formats, we help you to better understand customer needs and actively integrate them into your strategy.

6. collaborative portfolio management

We use collaborative portfolio management to actively involve your employees in portfolio planning and manage initiatives and resources. This enables you to jointly prioritize your topics and align them with the strategy.

7. balancing resources

We check whether all resources - financial, human and technological - are being used effectively to achieve the strategic goals.

Eight employees have breakfast together at a long wooden table

8. involve employees

A corporate strategy is only effective if your employees understand it, support the strategy and contribute to it. We use targeted formats to involve your employees and use their knowledge to accelerate the implementation of the strategy.

9. ensure sustainability

We integrate sustainable practices into the strategy in order to assume social and ecological responsibility. This ensures your organization's ability to deliver in the long term.

Interested in shaping your strategy with us?

Contact us or make an appointment directly with one of us. We are Timo Foegen, Yvonne Fischer, Tina Eisoldt, Daniel Votta and Lutz Koch. We look forward to developing your strategy together.

Working on the right things with collaborative portfolio management

We use the Scaled Agile Framework (SAFe) to build a collaborative portfolio management system that effectively implements your corporate strategy. By integrating collaborative portfolio management, we actively involve your employees in planning and manage initiatives and resources in a targeted manner. In this way, we create a transparent prioritization of your topics, which makes it possible to pursue strategic goals together. This agile approach not only promotes collaboration, but also ensures that everyone involved is working towards a common goal and that the implementation of the corporate strategy is supported in the long term.

your contact person:

Malte Foegen

wibas GmbH

Malte Foegen

Otto-Hesse-Str. 19B

64293 Darmstadt

malte.foegen@wibas.com

+49 6151 5033490