Strategic realignment - business model redesign for sustainable success

Develop business models in a targeted manner and adapt them to changing conditions.

Markets change, customer needs change and technological developments open up new opportunities. Companies are therefore regularly faced with the challenge of rethinking, optimizing or redesigning their business model. This is particularly true in economically challenging phases, when realignment is not just an opportunity, but a necessity.

Four key questions for a good business model

A successful business model redesign answers four key questions:

1. What differentiating value positioning ensures long-term market success?
2. How is this value proposition implemented efficiently and competitively in the value chain?
3. What financial structures ensure sustainable profitability?
4. How is the entire business consistently managed and developed?

A structured approach helps companies to future-proof their business model, make it economically viable and remain successful in the long term.

1. value positioning: clear differentiation in the market

A convincing business model begins with a clear value positioning that defines which target groups are addressed with which unique selling points. Important questions here are:

• Customer segments: Which target groups are economically relevant, and how are their needs changing?
• Value proposition: Why do customers choose the offer? What differentiation from the competition is there?
• Channels: Which sales channels are used to reach customers effectively? What role do digital and physical channels play?
• Customer relationships: What kind of interaction strengthens long-term customer loyalty and sales potential?

Companies that sharpen their value positioning gain clarity about their market, optimize their market cultivation and increase their competitiveness.

2. value creation: ensuring delivery capability and making it sustainable

A sustainable business model is based on value creation that is economically efficient, reliable and adaptable:

• Key activities: Which core processes are essential to reliably deliver the value proposition?
• Key resources: What tangible, intangible and human resources are necessary to ensure a consistently high delivery capability?
• Key partners: Which external collaborations help to avoid bottlenecks and make value creation more flexible?

The aim is to create a powerful and resilient business model that can react flexibly to changes without losing stability. A strong delivery capability means that internal and external resources are optimally utilized to make the value proposition effective, efficient and competitive.

3. financial value streams: Ensuring sustainable profitability

Every viable business model is based on an economically stable foundation. Two aspects play a central role here:

• Revenue sources: Which revenue models (one-off sales, subscriptions, usage-based fees) are stable in the long term?
• Cost structures: Which fixed costs can be reduced? How can variable costs be optimized?

A well-structured financial model enables the company not only to operate profitably in the short term, but also to exploit growth opportunities in the long term.

4. value management: consistently managing and developing the business

A sustainable business model is not created through one-off adjustments - it must be continuously scrutinized and further developed. This requires

• Managers who strategically align and actively develop the business.
• Control instruments to track and manage value and financial flows as well as market movements. These include key figures, control systems and reconciliations.
• Dynamic adaptability to react to market changes at an early stage.

Value management ensures that both the strategic orientation and the operational implementation are profitable and resilient.

Why wibas? 

The (re)alignment of a business model requires a clear approach with tried-and-tested practices and methods. This allows the focus to be on the content design of the business model. wibas brings precisely this expertise to the table:

• Many years of experience in the design and transformation of business models and product strategies
• Pragmatic diversity of methods - a comprehensive toolbox of best practices for developing, validating and implementing new business approaches
• Focus on sustainable value creation - close link between strategy, operational implementation and economic stability