Success Story
Introduction of SAFe® at SMA - Agility in the energy sector
November 13, 2023: For my colleague Diana Triller and me (Sarah Grosch), this date marked the start of our first customer assignment, which could hardly have been more exciting and multifaceted. However, this day was not only special for us, but also for our customer SMA, a medium-sized company from the energy sector. Because on this day, the ART launch began for an ART with 17 teams. In the following, I would like to share my experiences and report on both the challenges and the progress that I observed together with my colleagues at SMA.
Existing framework conditions
Before SMA decided to introduce SAFe in the company's digitalization area, the IT organization consisted of many experts with specialist knowledge. Many of the tasks had to be completed in the shortest possible time. Due to knowledge monopolies by subject matter experts, there was often little collaboration. The large number of tasks led to the organization being overwhelmed and overloaded. In addition, this way of working led to slow and protracted development processes, which had a negative impact on competitiveness.
With the introduction of SAFe, SMA wanted to address several of the aforementioned challenges. On the one hand, the aim was to promote collaboration through cross-functional teams, reduce knowledge monopolies and thus better distribute the volume of work. Secondly, SAFe enables the company to react quickly and flexibly to changing market and customer requirements thanks to short planning intervals of 10 weeks.
The challenges for SMA
"The first PI planning is always chaotic." "We know that not everything is perfect yet and that it will be a bumpy start. But we are safe enough to try." I heard these or similar statements time and again at the beginning of the ART launch - whether from the Product Managers (hereinafter PM), the Release Train Engineer (hereinafter RTE) or other important key figures in the ART. These comments reflect very well that the introduction of SAFe brought with it a number of challenges.
On the one hand, SMA had only had one previous experience of introducing an ART. On the other hand, most of the team members represented in the ART had never worked in an agile way before. As a result, agile working methods were a completely new way of working for many people in the ART, which they first had to familiarize themselves with. This gave us Scrum Masters the task of promoting and consolidating the team structures in the newly formed teams. At the same time, we had to explain the agile way of working and give the team members increasing confidence. This was a very exciting and motivating task for me. In one-to-one meetings, I identified the individual needs of the team members in order to be able to support both the individual and the entire team as required.
One major challenge was the availability of some team members to work in the ART. At the beginning of the SAFe transformation, there were some people who were only given 30% availability by their managers to work in the ART. This availability made it almost impossible to work with the agile methodology in a meaningful way, as the people concerned were only able to attend the regular meetings. In addition, there was hardly any time to work on tasks in the team.
Another typical challenge is to reconcile the existing organizational structures with the agile organizational structures of the ART. At SMA, there were already existing value stream organizations (e.g. project management, operational value stream) in addition to the classic hierarchical structures. The ART and the existing organization contained defined roles and responsibilities with overlapping responsibilities. This inevitably led to conflicts of action. Renegotiating tasks between new and existing roles is always difficult, as both giving and taking responsibility means a change in empowerment. This was a challenge that I addressed in the course of my work, both at team level and at the level of the traditional hierarchy. On the one hand, this involved managers leading the change with specific management tools and, on the other, renegotiating the responsibilities of ART roles and existing roles in workshops.
Change accelerator
In addition to the challenges described above, there were several change accelerators that created an important basis for the introduction of SAFe. A LACE team was already in place before the ART launch. This team supported and drove forward the preparations and considerations for setting up the ART. For example, SMA held an important ART identification workshop in advance, the team structure of the individual teams was thought through and the product owners and other important key people were trained.
I also noticed a predominantly very positive energy throughout ART. Despite the challenges described, both the "leaders" - consisting of Business Owners (BO), Product Management and RTE - and the teams were willing to embrace the new way of working and continue to develop together with their company. This positive attitude enabled me as a Scrum Master to effectively tackle obstacles and develop constructive solutions together with my teams and the other Scrum Masters.
Teaming with SMA - acting together
Before the ART launch at SMA, my colleague Malte Foegen and the LACE team thoroughly prepared the first PI. Together, we defined the team compositions, created the ART backlog, ensured that each team had a Scrum Master or Team Coach and recorded important processes and information in Confluence. As SMA did not have enough internal Scrum Masters for the ART launch, external support was used. This proved to be very useful, as the teams could be supported individually and as required by their own Scrum Master.
Especially in the initial phase of a transformation, I think close collaboration between the Scrum Master, Product Owner and the entire team is very important.
Before the first PI planning, the ART and the team workflow were implemented in Jira. This enabled the teams to enter their stories and tasks in the tool during PI planning. To promote understanding of the methodology, training sessions were held in advance for selected key members of the ART.
Shortly before the start of PI Planning, all team members took part in the SAFe for Teams training. This training was the starting point of my assignment. In the subsequent PI Planning, I supported my teams in working with the new SAFe methodology. This included communicating obstacles and dependencies with the Scrum Masters of the other teams and promoting communication between the RTE, the PMs and my teams. Over the course of my assignment, I supported my teams with individual mini training sessions to help them familiarize themselves with the new way of working. In regular one-to-one meetings, I inquired about the needs and concerns of the individual team members in order to derive individual support offers. I also coached my PO so that he could grow in his role. In our weekly Community of Practice (CoP) meetings, all ART Scrum Masters worked together to solve obstacles at ART level, enabling our teams to work in the best possible way.
The entire SAFe implementation was iterative and incremental - adjustments and changes were made on the basis of new findings. For example, in one of my teams, it turned out that the team composition was not as optimal in reality as assumed in advance. In order to change this, I first held a workshop with my team in which we clarified the team's purpose and worked out how the team should be composed in order to work optimally. It turned out that merging two teams could be a profitable solution. I first shared this insight with the RTE and then worked with the POs of the two teams in question, the PMS, the RTE and people from the LACE team to identify the opportunities and risks of merging the teams in question. As a result, the two teams were merged, which subsequently enabled the new team to work better together.
Another successive improvement was the changeover of PI planning from haptic to tool-supported planning. This change resulted from the desire to carry out planning directly in digital tools instead of initially planning haptically.
During the third PI in particular, I also took care of training an internal Scrum Master in his role so that he could take over my team in the future. Because my primary goal as a consultant is to make myself superfluous. I achieve this by enabling the customer or the people in the organization to work independently. The induction began with the new internal Scrum Master initially accompanying me in my work. In weekly coaching sessions, I strengthened the internal colleague in his role as Scrum Master, answered his questions and prepared various agile team events together with him. In the end, I just looked over his shoulder and was available for questions and support.
What are the next steps?
As I have already mentioned, my goal as a management consultant is to make myself redundant - which is why my assignment is coming to an end. Over the past few months, I have achieved a lot together with SMA. An initial chaotic PI planning process turned into two coordinated planning days.
The team sections have been adapted in line with new findings and work processes have been optimized. My teams can work independently with the methodology and the ART as such makes a valuable contribution to the company's success. As learning never ends, there are also important next steps that need to be taken at SMA. Firstly, there is the challenge of involving managers even more in the change so that they can set a good example. In addition, the ART should be more closely integrated into the rest of the organization. At present, the interfaces between agile and traditional organizations do not yet function smoothly, so that projects are not managed in the spirit of agile work, for example, but are "pushed through" as submarine projects. This not only leads to a lack of transparency, but also to dissatisfaction among employees, as the workload increases. Just as obstructive as the submarine projects is the fact that only very few employees work 100% in ART. Most of them work a certain percentage in ART (agile) and the rest in their department in the traditional organization. During my assignment, I often heard the sentence "We have two jobs that we have to do here - ART and daily business";
What added value has the introduction of SAFe created for SMA?
By introducing the agile working method, SMA was able to achieve improvements in several areas.
Promoting collaboration and communication at team and ART level
Regular coordination and communication meetings promoted transparency - both within the teams and throughout ART - and ensured that everyone involved was informed about the current status of work at all times. Collaboration between the teams was also improved through joint planning intervals, regular synchronization meetings and joint reviews. For example, joint PI planning with all teams on site allowed for quick coordination. The team members were able to look at a board together, advise each other and, if necessary, quickly and easily call in a team member from another team.
Fast feedback & responsiveness thanks to usable partial products
When working with agile working methods, a large end product is divided into many small increments that can be used by the customer. This enables the teams to deliver a usable increment quickly. On the one hand, this means that the customer receives a usable sub-product more quickly and, on the other hand, offers the teams or SMA the opportunity to receive regular feedback. This makes it possible to quickly check whether the sub-product actually meets the customer's requirements, make adjustments according to the requirements and react quickly to changes;
Increase in customer satisfaction & quality improvement
The iterative, incremental approach not only provides the company with rapid feedback, but also offers the opportunity to increase customer satisfaction. The customer can use small, usable increments to check whether the delivered product meets their expectations. The feedback allows SMA to make adjustments in order to best meet the customer's expectations. This increases customer satisfaction and, if necessary, strengthens the bond between the customer and the company, as a continuous exchange takes place.
Efficient use of resources & better planning capability
Thanks to short planning cycles of 2 weeks (iterations) or 10 weeks (PI), SMA can deploy resources efficiently and in line with demand, thus minimizing waste. In addition, the collection of metrics enables predictions to be made as to when, for example, a customer can expect delivery of their product. The metrics are based on empirical values that SMA has gathered while working with the agile method.
Continuous improvement
Optimization took place continuously as part of regular Inspect & Adapt workshops. At Scrum Master level, regular retrospectives were held in which both the team's own collaboration and the work of the entire ART were reflected upon. Retrospectives were also held at team level in order to continuously improve as a team. In Inspect & Adapt workshops at ART level, POs, team members, PMs and the RTE met with us Scrum Masters before the PI planning sessions to identify experiments based on the experiences from the previous PIs. These were included as features in the ART backlog for the upcoming PI, drawn by a team during planning and tested in the PI. At the end of the PI, the extent to which the experiment had achieved the desired improvement was reflected on again.
Contact us or make an appointment directly with one of us. We are Timo Foegen, Yvonne Fischer, Tina Eisoldt, Daniel Votta and Lutz Koch.
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