Change

Cultural analysis: making the status quo of the corporate culture visible

A positive corporate culture is the basis for a deliverable and future-oriented organization. But what is the current state of your own corporate culture? The cultural analysis makes the invisible factors measurable and lays the foundation for targeted changes. It helps to answer key questions: How is collaboration practiced? How does the company deal with mistakes? Does the culture promote continuous improvement?

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Why a cultural analysis?

The cultural analysis provides companies with a sound basis for working on their culture in a targeted manner. It shows where strengths lie and which aspects of a positive, sustainable corporate culture can still be developed further.


Typical occasions for a cultural analysis:

  • Change projects: The organization is facing change - but how ready is it for it?
  • Improve collaboration: Friction losses in teams or across departments should be reduced.
  • Strengthen error culture: The organization should learn from mistakes and experiment more boldly.
  • Further develop leadership style: Servant leadership should be promoted.
  • Increase delivery capability: How does the current culture support or hinder reliable delivery?

Method: How the cultural analysis works

Our cultural analysis combines various methods to obtain a clear picture of the organizational culture:

  • Assessments & interviews: Combination of structured surveys and individual interviews to gather both quantitative data and personal perspectives
  • Document reviews: Analysis of mission statements, processes and internal communication materials to identify lived and formalized values
  • Observations & Shadowing: Analysis of the lived cooperation in everyday working life
  • Reflection formats: Joint derivation of findings and options for action

Content: What does cultural analysis analyze?

Cultural analysis systematically looks at various dimensions of organizational culture - both visible and invisible. Visible aspects are, for example, working hours, hierarchies or office design. However, invisible factors such as values, error culture, leadership styles or transparency often have a much greater impact on day-to-day interaction.


Which topics are in focus depends on the goals of the organization and the management. Typically, the analysis covers at least the following areas:

  • Leadership & Servant Leadership: Do managers support their teams or do they manage top-down?
  • Error culture: Are errors used as a learning opportunity or rather avoided?
  • Ability to learn and improve: To what extent is the organization geared towards continuous development?
  • Constructive cooperation: How well does cross-departmental work function? How are conflicts resolved?
  • Courage and experimentation: Are new ideas encouraged? Are employees allowed to take risks?


The analysis can be flexibly adapted to respond specifically to current challenges. One example: If an organization with a high fluctuation rate wants to improve employee satisfaction, topics such as self-determination, personal responsibility, appreciation or working conditions could also be examined.

Result: Clarity about your own corporate culture

After the cultural analysis, companies receive:

  • A structured cultural profile with key strengths and development areas
  • Concrete impulses for action for cultural change
  • A sound basis for change projects

Your contact person:

Claudia Raak

wibas GmbH

Claudia Raak

Otto-Hesse-Str. 19B

64293 Darmstadt

claudia.raak@wibas.com

+49 6151 5033490